I have spoken to several people who attended the recent launch in Indonesia. The feedback was overwhelmingly positive.
There was extensive media coverage with both TV and radio interviews happening during and after the event.
Indonesia is an ideal market for SportsHero with a massive population and huge number of passionate soccer fans.
WalletKu can provide both a payment system and an existing distribution network, making them the perfect partner.
This is very important because the majority of Indonesian people do not have a bank account, however prepaid smartphones have had enormous market penetration.
WalletKu have an existing network of over 22,000 merchants, meaning SportHero competitions are immediately accessible to a huge customer base.
The App has been tailored to the Indonesian market, with country specific games and prizes.
A dedicated Instagram account has just been created for anyone who wants to see some of the launch and SportsHero marketing videos at sportshero.indonesia
I think the Australian share market is underestimating the potential here.
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