I hear what you're saying, but you're missing my point. From an...

I hear what you're saying, but you're missing my point. From an advertisers perspective, or website valuation perspective, I could create 100 websites with 100k users each and still have more users than Carsales' one website, does it make my umbrella of 100 websites more valuable? No.

if you look at the breakdown of unique visitors per website of LATAM umbrella, its actually quite low. Deceiving is that they first posted the LATAM group of websites comparing to single peer websites.

I think the revenue per listing pretty much backs up my point (LATAM is much lower per listing than its peers)