I am hearing you and agree but I don't think they have or can afford communications skills that should have had a clearer more positive message in the announcement.
To a new person they would be thinking what is this CertainID?. A summary of the technology should have been put into this announcement with the nice graphics from their website.
Its a pity this opportunity has been wasted. I think they can still put out another announcement detailing CertainID. Fingers crossed. They should be excited and we should be able to see that in their communication. I am not feeling it.
So now I know why the $1 was spent yesterday. They must be thinking its going to be huge or they wanted to increase the SP by 11% so an average SP over a few days would look better if they are raising money.
A bit cynical I know but there are reasons for everything.
KKL Price at posting:
1.0¢ Sentiment: Hold Disclosure: Held