Personally I think about LAA as two seperate businesses now,...

Personally I think about LAA as two seperate businesses now, traditional lead gen classifieds business and Motorfy. I think Motorfy has very little if any reliance on those data points and is a direct to dealer product. Give it sometime and it could survive without the lead gen platform. I think lead gen classifieds product it's currently important as it gives LAA a foot in the door with dealers/ a existi g relationship with 1500 dealers. Soon Motorfy metrics will be able to stand on its own two feet and attract dealers outright.