Ann: June 2017 Quarterly Report and Appendix 4C, page-26

The lowest mkt cap in the ASX 200 is 450 mill. No idea where you get your "facts" from.
YOW mkt cap is about 50 mill . YOW enterprise value is about $15 m. YOW forcast sales this year are approx $40 mill.
What's wrong with testing the UK mkt with their product?

There's plenty wrong with the company's execution but testing a new market in the UK, rolling out into Canada and expanding in Aust while recognising recent mistakes in the US is a start.