Ann: June 2017 Quarterly Report and Appendix 4C, page-23

>>Brand is just starting to catch on,

This bit. No, seriously. When I set my buy at 20c month ago when it was 65 of something people laughed. But they needed to understand that this is an incredibly expensive luxury convenience purchase, and the toy is as boring as bat sh!t

Like my wife and daughter in law they bought a few for nostalgia. They opened it and said boring, $5 won't do that again. They thought they were supporting it but there is NO brand loyalty to this.

The main problem I saw from day 1 was lack of repeat business. People just aren't going to come back and keep on buying it. They'll buy 2 Mars bars instead

This share price is right around where it deserves to be. Eventually, water finds its own level