I agree Asia is the push.
I think popular marketing such as TV etc should happen once they roll out to most of the world. I have tried to use the app, but the results are that very expensive operators that I end up hiring a car or catching a cab on the stand. We need to get the drivers to get competitive and this can only happen once the product becomes popular and this will not happen until its global. It will take a few years and I am glad I am in now. Just follow the historical path of Uber, it takes time but once you have critical mass its a no brainer for the consumer.
I agree Asia is the push. I think popular marketing such as TV...
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