This is the case across the entire travel industry. If you get...

This is the case across the entire travel industry. If you get on Expedia or hotels.com and look up a hotel and then call the hotel directly you can normally get a cheaper price. JAY is not attempting to offer the best price, but a convenient service that makes it easier to book. Expedia doesn't offer the best price, but that doesn't stop it being worth billions.

It is important to not confuse what JAY is today with what is the ultimate aim. Today JAY is all about convenience, but long term it has the ability to force change in the industry if it succeeds. This is where the real money will be made.