Page 13 is a crack up. I'd be pretty pumped up by it if I was investor. It clearly shows that they have previously been selling to some little circles, but the "We are here" indicator on the scale-less y-axis clearly shows that they're moving on to big circles right now (and in case it's not clear, there's a legend at the top left that shows how big circles generate more revenue than little circles). Awesome.
They're predicting >$3 million p.a. cash burn and $13m in the bank. Should be safe for a couple of years before they need to raise cash I guess. But they've been peddling this product for a few years now haven't they? At an average sale of $60-$80k p.a. per site (their claim) and revenue for the current year of ~$1m (equivalent to 14 sites based on their figures), the rate of sign up of customers would appear to be concerning. It also seems a bit inconsistent with page 7 that indicates that ~25 "Global Clients" rely on their technology (they even put their logos there so we can see how big and important they are). How do you get just $1m revenue when you service 25 global clients at $70k p.a. per site (note that's not per client, but per site - how many "sites" must these 25 global clients have?)? Surely they're not claiming unpaid demos and free trials as "clients"? Where is the revenue?
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Page 13 is a crack up. I'd be pretty pumped up by it if I was...
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