The Digital Media and Services division is the main growth division and gross margins were 86% last half. It seems they're selling genuinely high quality content through this division:
Exclusive celebrity digital distribution rights
Full track and album music downloads
Partnership with News Corp to provide football content including in match highlights
Mobile games partnership with Huawei
Hopefully this falls below 10c by 30 June.
Ann: Investor Presentation March 2015, page-19
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