I have been doing some reading on this Euro thing but there is a...

I have been doing some reading on this Euro thing but there is a possibility that it is beneficial to FRX. The "roam like home" concept may drive domestic mobile plans prices up to compensate the loss of revenue on roaming for many of the european countries, hence the "start packs sim" that travellers purchase at the airport may end up more expensive. The threat to FRX is that travellers now don't have to buy a sim from each country, so they could get from France and roam around. Good thing is FRX covers Switzerland.