Added to that, if they have a significant churn event (lose a big contract or a partner company that is taken over by a competitor which is what happened with EV and OmniEarth) and churn goes to 12% for the year, then the LTV falls to $447m, and calculated over about 8 years.
LTV is a fickle figure, ACV is a far more reliable way of looking at the business.
Ann: Investor briefing - Full year results to 30 June 2018, page-33
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