It's not the 12 month growth that has caught the market's attention.
It's the 6 month growth in lifetime value!
50% in last 6 months compared to 25% in the previous 6 months.
Exponential growth underway
The preliminary results a month ago meant trigger happy traders sold on the announcement ie not expecting anything new. Talk about not reading the announcement!
Ann: Investor briefing - Full year results to 30 June 2018, page-28
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