Trench? aka The Couch Surfer, eating donuts. In fact this latest unholy alliance with Ion just means free donuts all round for years as new SH's get sucked in. It's a great scam, oops, I mean scheme. Genuine typo, sorry on mobile atm, damm predictive text reads my mind.
I reckon Min Intelligence may broaden their reach to include Craig's List and Ebay Imo imo. They already have FB locked in.