yes, and this from The Aust" extract only "Nine Entertainment...

yes, and this from The Aust" extract only

"Nine Entertainment chief executive Hugh Marks said the free-to-air broadcaster is capitalising on the shift among advertisers away from social media after delivering a strong profit result which sent shares soaring to a near-three-year high.

Nine capitalised on a return of money to TV, winning revenue share in the half with a 40 per cent slice of the pie thanks to ratings hits such as Australian Ninja Warrior and The Block.

"The simple message I got from advertisers is 'we invested in social as it became the norm to do that, but we discovered the results we achieved weren't quite up to expectations', so rebalancing that across platforms is under way now," Mr Marks said.

Wilson Asset Management chief investment officer Chris Stott said the key part of Nine's result on Thursday was the point the metro free-to-air advertising market is growing.