On another note, it was interesting reading an interview in The...

On another note, it was interesting reading an interview in The Australian with Sevens CEO Tim Worner.

'Mr Worner said trends in the TV ad market continued to improve, adding to signs that the industry's recovery was proving more robust than forecast , and networks were winning back ad dollars siphoned off by digital alternatives. A shift back to TV was partly driven by ongoing problems in digital advertising, Mr Worner said, noting the prevalence of online ad fraud, issues with the viewability of digital ads, and a series of scandals involving extremist content on Facebook and Goggle's You Tube.

There is a swing back to the safety of traditional media and television. The big mass marketers like banks and telcos are definitely back. We're also seeing stronger demand from tech companies", he said.

"When the market sees a tech giant like Amazon advertising heavily in television they think, 'if they're using TV, it must work'. I think industry group Think TV is getting some traction in terms of putting a spotlight on brand safety and online ad measurement while underscoring the return on investment television advertising delivers."

Maybe he needs to share a cuppa (or something stronger) with the PRT directors and try and cheer them up a bit, let them know that it isn't all doom and gloom!!

I could understand the negative sentiment while they were trying to get the Media Reform Bill through the Senate but I agree with @jake002 that enough is enough!!