It looks like the announcement was that RYG would be working...

It looks like the announcement was that RYG would be working with UniSA for this IOT project so unlikely that POK/BUD would be involved.

However, it does highlight the potential of IOT. BUD would be better off maximizing its revenue base from large companies with a lot of data, and based on current customers eg Sears, I believe that is their intention.

BUD is in a good position to maximize their profit from scale. Yes, all companies would too! but the other factors would be gross margin percentage and then their fixed costs. I would love to see their first set of annual accounts to be able to analyse this further, especially their gross margin percentage which I expect to be high. As a startup, their fixed costs should not be high in $ terms and I expect that Management will keep a handle on costs while they are expanding.

Also, would like to see more about their relationship with Microsoft and the benefits this would bring to BUD.