Ann: Ingham's CEO Transition, page-16

So far nobody has seemed willing to sell much below 365. Today I'm not sure if there is anything in TGH's results to influence the market outlook for ING. Pure 100% NZ chicken probably isn't really a marketing ploy that will massively appeal to Aussies, so implies that they are focused on other export markets, (as I doubt they are silly). TGH mention continued customer diversification again with a bit more detail.

I reckon ING should add to their 100% Aussie chicken (and NZ the same idea) by stating that the feed is 100% Australian, and moving to that. Otherwise it just sounds like typical (misleading?) marketing crap. I don't think they realise how little some people think about the production chain, but customers do when the idea if brought to their attention. You generally want the cheapest inputs for producing stock feed, and that might mean we are really eating chicken partly from China or where-ever the stock feed inputs were the cheapest. If there is a micro nutrient that is not from Australia, then fine, but actually define what 100% Aussie actually means on the net IMO. Consumers are getting smarter. I've noticed that TGH don't define their 100% pure NZ premium chicken either. So to me that means the marketing campaigns are pure hot air - just saying.