By them doing so, they don't increase their holdings, they do loss brokerage fees, but what they achieve is it brings the attention of current holders.. As it has done - some, less experienced players, will think that their fellow shareholders are selling into the offer because of 'bad news' and so they will follow suit creating a dominos effect.
But it seems their ploy did not pay off and our comrades have good faith in this beautiful company.
BBX Price at posting:
4.6¢ Sentiment: Buy Disclosure: Held