The update referred to Cellmid engaging a specialist US firm to...

The update referred to Cellmid engaging a specialist US firm to provide local brand ambassadors for the stores stocking the Evolis range. These are the sales assistants seen in department stores dedicated to one product, particularly obvious at cosmetics counters. In this case they would be trained to use the 'evoliscope' as part of the experiential marketing approach. The firm chosen likely will have been recommended by Colour Collective, who it seems remains leader of "Our US team". There are several brand ambassador agencies in Houston.