The market is a pretty good indication don't you think?  Of...

The market is a pretty good indication don't you think?  Of course holders have sold down, have you not seen the numbers and volumes....in saying that, others have jumped in. 

Just to be clear, I think PUR is a very nice stock with a conservative valuation. However I can't ignore a great announcement and approx. $6M dollars gets sold on the day. Yes the opposite view is someone or a bunch of someones bought $6m dollars worth of stock, luv to know why such a massive amount of shares was sold and why others acquired ? Do you know> I doubt you are guessing as well unless you were the broker / trader in control of the majority of trades today. 

Does the announcement mean something different, some greater insight of things to come to current holders who sold that buyers do not grasp? Is it a case of smart money verses ammature hour? or is there a bunch of holders who beleive PUR just won't go much further and today just decided to sell $6m dollars worth of stock? 

I could guess, but I don't really know, however, surly worth a comment or two. I have seen this happen a few times before, rarely does a stock just keep going up after such a large volume of trade and after selling into an announcement and after such large being traded on volume on such a small MC... proceeding days and weeks will tell I guess, M