Good video. Thanks for posting.I've been involved in a lot of...

Good video. Thanks for posting.

I've been involved in a lot of major construction projects. Builders comply with specific products detailed on drawings; and where there's latitude, they install the cheapest option to meet functional specifications. So when it comes to automation, architects would typically detail the specific equipment inclusions and cabling requirements. So while I agree with the CEO's sentiment that automation provides an important edge for developers, from design to construction can be several years lead-time in commercial developments. If we're tackling commercial projects (apartments or spec-built estates), architects need to be in the mix as they exert significant influence in new build and refurb inclusions.

The single-dwelling residential consumer market is completely different.
And I think this has the most interesting short-term revenue potential.
But securing effective sales channels is tough. Get it right, and company value soars on the back of volume sales.
e.g. BUD is spending $70m acquiring LIFX to get access to an operating B2C sales channel.

https://www.crn.com.au/news/aussie-iot-vendor-buddy-pays-70-million-for-smart-lighting-company-lifx-518911

In terms of product, QFY is on the right path.
And as for our manufacture capability, the Caswell announcement was terrific.

I'd like to see highly visible (household name) sales channels confirmed to support the B2C market.
IMHO, this is a foundation for serious growth (as is professional B2C marketing).

And having seen a lot of other start-ups piss a lot of (my) money down the drain, I'm not a fan of chasing global aspirations.
Deliver outstanding results in the Australian market first - others around the globe will then chase QFY.

I'm very positive about this company.
I just don't want QFY to make the same mistakes other IoT micro-caps have made.

The CEO suggests a sales announcement shortly (8:19 into the video) which is great.