Agreed. This isn’t a ‘material’ announcement. The ASX should not...

Agreed. This isn’t a ‘material’ announcement. The ASX should not have allowed their platform to be used for what is essentially a product marketing exercise. And the Board should know better. It would’ve been more appropriate to post it on the website or in a boarder Shareholder Update.

If QFY don’t manage their ASX announcement quality, they’ll end up following the same path many tech stocks take... over-egged and/or spurious claims, lack of substance and hyperbole which is soley self-serving (to boast the egos of executives). Ultimately, this will not help underpin shareholder value.

QFY need to plan their sales strategy carefully. There’s plenty of lessons to be learnt from other IoT-related ASX smallcaps (e.g. BUD, SIS, CT1, CIO, VLT). IMHO the company doesn’t have much time before shareholders get jumpy about revenue performance. It can’t be an R&D project for too much longer.