I think that we're going to see Australia used initially a test market to refine the product and the Company's marketing strategies. Of course Australia is overall considered a small market, however, it can serve as a great testing ground before taking a product to the main stage (the rest of the world). It will be interesting to see which business model Quantify uses for international expansion, but in my experience, I feel that that a distribution model would work best as opposed to a licensing model, as through distribution, Quantify will maintain control of manufacturing and marketing to a greater degree.
In my opinion, its a great product and although the company has had a few obstacles in the past, it looks to be ticking all the boxes as we move towards commercialisation and sales.
Good luck to all who hold!
QFY Price at posting:
1.0¢ Sentiment: Buy Disclosure: Held