Ann: Half Yearly Report and Accounts, page-18

You seem to forget this is about as early stage as it gets with only 2 months of bricks and mortar sales in that result. Considering that those two months showed a huge increase in unit sales over the previous 4 months and we only had sold half our stock - which we did pay for up front, then the result is very strong. What will it look like with the full 6 months selling the same number of units? The other thing we don't know is; did JB, Spark etc., pay for all the stock they bought? I hear JB takes 2-4 months to pay its suppliers. If not all paid yet, we will see that cash post December.
Again, the highlight is the very high gross profit. When you have that, you're on a winner of a product. Wait till we have a full 6 months of bricks and mortar sales to see how that high profit margin will work its magic.
The result is excellent.