One of the advantages or attractions of HUB is it independentand...

One of the advantages or attractions of HUB is it independentand not aligned to any bank, fund manager etc and they can offer more flexibilty at integrating enhancements and solutions.
In recent times HUB has secured contract with Interpac that has a financial planning service for 9000 Tax / Accountant members, these type of contracts highlight the regard that the HUB platform is looked at in the industry, although these deals haven't impacted the FUA they should start to have more inflows in the months coming.
They hold a advantage of the rivals with the main one being its growing reputation in the platform space for better functionality and responsiveness to customer needs.

HUB shares are not inexpensive only trading around 3.2 times book value, all this with the company still making loses, but with the sell off of its non broking business this should turn around aided by their prudence to cutting costs ie: consolidating their office space which save 30k a month.

This can all be found in company announcements and researching, with the expected increase in FUA in the coming years and HUB hopefully getting a major slice of the action things can be looking to brighter times ahead, IMO the recent drop in SP could be attributed to Pie Funds selling.Management also believe they will generate a trading profit in the next half..

do your own thingy blah blah