Ann: Half-year Financial Report - 31 December 2017, page-9

Weeping is for kids, and the old, " SER boffins ", as you put it, have been rather busy, developing its Membrane technology which no doubt will be used in conjunction with its SuperSand, in water treatment applications, furthermore " SER boffins " in parallel have been busy with its Super Capacitor technology, don't ya know?
Should one peruse the details of the link I posted, it has taken two company's, to get this absorption product to the pilot plant stage.
And it will utilise the global footprint of one of the company's sales force to " generate demand "


http://www.directa-plus.com/Press/Directa signs agreement with Sartec 21.03.18.pdf

You can see what Ionic have done, with the JV deal with CLQ, a stand alone water technology company with an international footprint.

“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” ​

Raider