Little Creatures was sold at 23x P/E for $380m....

Little Creatures was sold at 23x P/E for $380m.
http://www.news.com.au/finance/smal...m/news-story/7014797b06a214133044cda501f913a7

It's a long way for GRB to climb, but not impossible over a few years.
Market penetration of their brands has stepped up significantly recently on the East coast, and the forthcoming quarterly will hopefully show a substantial financial upswing on the back of that.
You need to get the product in front of the punters before you can sell it.
I think they offer a quality product, with the potential for good margins, and a big opportunity to grow their market share, so I am backing them at least long enough to see if the strategy is working or not.