Yep Certainly understand why many shareholders arent prepared to...

Yep

Certainly understand why many shareholders arent prepared to wait.

I will just hold on for a few more months until net debt is 0 and probably full year result and reassess.

Digital influencer is still early days and to be able to generate over 1m revenue in the first half is impressive despite the losses.

We have to view the company as having a loss making division (influencers) which may not generate positive profit for at least 2 years but with huge potential, and one which the company can pull the plug if it chooses, without any further implications or writedowns involved.