I think that's still the strategy but at the same time they are leveraging the investments made in the platform. My impression is that zero/minimal marketing will be done in a lot of these new markets, but because the platform allows easy roll out it makes sense to get it up and running. Ultimately you want to be in every major airport in the world so you can help passengers at points A and B and C on their trip.
Nonetheless, I suspect the marketing efforts will continue to be in core markets like the USA to grow penetration
Ann: Global Reach Exceeds 50% of World Airport Passenger Trips, page-7
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