Big update - each of those initiatives sounds like they could...

Big update - each of those initiatives sounds like they could have been an individual announcement themselves!

Once again, I'm very happy to say that I like the continual updates and disclosure from this business. I think they are really steering this ship in the right direction, adding their fingers in as many pies as possible. Whilst they seem to be growing and diversifying quickly, it seems as though this is how business is done in the rapidly emerging consumer sector in China.

The gaming industry is growing incredibly rapidly, and competition looks like it might be fierce. However 99 have been talking about gaming for over 6 months now, so hopefully they have some way of monetizing that up their sleeves.