That's the case for all customers except for VERY few with...

That's the case for all customers except for VERY few with exclusive agreements such as universities. The reality is that this model is by far the best as it makes people aware how much they need the product as they see their data usage rack up. It also helps NEA locate customers with good upsell opportunities. I would strongly recommend they keep this method.

One sector this wasn't fit for were small solar panel installers as their quotes can come in very variably. In this case Nearmap has joined forces with Pylon to offer an alternative solution.