I read this document and it really makes me question where they...

I read this document and it really makes me question where they are going and this is coming from someone who likes what they do. The reasons it makes me question their strategy are, in order and in reference to their points:
1) Developing outstanding software - what are their points of difference? It tells us what they do, not what they do better
2) Growth within customers - They say they grow within their client base, but don't explain how, does it happen by magic?
3) Grow number of customers - Shows what they do and this is probably best point of presentation, but what are their channels?
4) Geographic expansion - Not bad, but how do they choose where to expand?
5) Growth through acquisition - What is their strategy? complementary products? competing products?

As a tech company I would also expect them to talk about how they are re-inventing their technology, they don't seem to do that, they also don't seem to address why they didn't meet targets this year and how they will ensure this happens in future.