Trying to piece together what you're saying:
We've been on the merry-go-round discussing WIP for the last few years, but my understanding is:
Column 1 Column 2 Column 3 0 Income Statement Cash-flow Statement 1 Revenue/Customer Receipts Year work is done Year customer billed
(after/if case succeeds)2 Employee Expenses Year work is done Year work is done 3 Other expenses Year money spent Year money spent
So all money going out is spent as we go, but cash only comes in when/if we win and the customer pays their bill, which might be years after the expense to do the actual work.
This view (if correct) would somewhat contradict Ashley's post as I would have thought that employee effort spent creating leads is recorded as an expense in the year the work is performed on both the cash-flow and income statements. Perhaps I've simply misunderstood the original post.
Obviously a weakness of no-win-no-fee is that we pay costs on leads that go no where and also unsuccessful cases but receive no income on these. None of these facts by themselves indicate that the company is overvalued by the market.
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