Well one aspect that is interesting is dividing the semi annual...

Well one aspect that is interesting is dividing the semi annual digital revenue by the average stated numbers of landmark digital BBs.

We have just had an unprecedented leap in revenue per LDBB if my numbers are at all reasonable indications. H2 18 will be interesting if the revenue per billboard figure stays up there.

I have taken 95% of the total from 2H16 as being landmark digital revenue. So annualised rev per billboard from Hy18 going backwards in half years, is $1.43m (hy 18); 1.12; 1.00; 1.07; 0.96 (HY16). (so the 1.43 numbers is from 0.95x4x65.5/(99+75) (the 4 adjusts for averaging the two half year billboard numbers, and annualising the revenue).