jimmy c - i've had a look at the declining fta figures on the...

jimmy c - i've had a look at the declining fta figures on the oztam site - but they only go up to the end of dec 17 -

in mid march 2018 the cambridge analytica facebook scandal made the mainstream news - use of facebook and trust of digital media has declined

many old media FTA television stocks have risen sharply

also have a look at this extract from an afr article today on a proposed advertising blockchain start up

"Digital advertising and the metrics that came with it promised to destroy the old industry adage that brands waste half their advertising spend, but they don't know which half. But the prevalence of ad fraud and adverts placed on unpalatable websites and near explicit videos spoiled that promise.
Now mega brands like McDonald's, Kelloggs, and Procter & Gamble, which Edwards notes have always been at "the forefront of making sure everything they spent was relevant", are leading a revolt against digital advertising in which fraud and wastage have become prevalent."