Lots of things can skew numbers and management always try and promote in a positive way which makes you wonder what they have left out.
Available to new stores but not rolled out in all can be a short term answer to part of declines. Stats numbers usually exclude this as they only show store when sales have actually happened.
Decline in sales at largest customer due to stale series and run down in stocks can also be part of numbers.
Lost placement in stores?
Sales value and unit costs - can point to discounting, pay for placement or more returns or sale stock write off.
No marketing penetration or new store promotion so waiting for word of mouth in smaller outlets to drive purchases is a slow road.
Would be a really
Numbers out of balance due to dominance by one retailer in one country so would be good to know % of value / volume via that one channel as it puts all others into perspective.
Next reports will fill in some gaps so probably explains why no large volume or excitement by buyers as assuming with YOW has got everyone into the poo previously and will take a lot of repeatable results to get any trust back . Must say it is a pretty average result on the surface since "new management" cleared the decks trying to put all bad stuff out so people probably expected more - is retail and the structural issues I guess being a minnow
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