Finally, we get to see numbers around ARPU, and it seems they are quite impressive indeed!
In under a fortnight, "1,550 members (around 15%) having already converted to paying customers, generating revenue of A$59,090 (an ARPU (Average revenue per user) of A$37.90)."
This reinforces what praetorian said earlier in another thread, customers are buying data bundles rather than using promo codes resulting in a significantly higher ARPU than I had expected.
Looking at the App Annie rankings, there appears to be no significant spike in either iOS or Play store rankings in Singapore since the announcement (rankings for both have been around 50-70 across the two week period), which provides encouragement to me that the underlying performance continues to be solid.
Bring on the referrals, and the next Airline Union!!
FRX Price at posting:
11.5¢ Sentiment: Buy Disclosure: Held
