I'm not exactly sure why in-flight WiFi (and in particular...

I'm not exactly sure why in-flight WiFi (and in particular Scoot's) being expensive is a negative thing? Surely the premium customer is the one we are targeting?

I'd also note that their in-flight entertainment costs $11 USD (free with business class) which seems a little steep!

I guess that shows the true nature of LCC carrier's really being user pays carriers!

Having used in-flight WiFi before, I can also comment that you don't need much data. I used it exclusively for email and chat and would be happy to pay $5-$10 USD to stay connected in the sky. Video is already available through in-flight entertainment or BYO, and as you identified if everyone uses a lot of data it becomes unusable.


Let's keep in mind that the market is in its infancy, with only 25% of flights currently offering it. However, it does expose us to an additional market that is currently worth $1b USD annually, will strengthen our relationships with the carriers and provide us with point of differentiation against our competitors.


As for being included in Global data caps, it is:

"In addition, later in 2018, selected Scoot customers will receive a complimentary in-flight WiFi session on Scoot’s WiFi-enabled Boeing 787 Dreamliner aircraft, and will be able to exchange their Flexiroam data allowance for additional in-flight WiFi"

I see the WiFi offer as being incidental to what this deal really represents for us, exposure to millions of potential customers that are our perfect demographic.

Check the below photo of their dreamliners' interior, on every seat's headrest a WiFi symbol with surf, tweet chat! Awesome!

https://www.flyscoot.com/en/fly-scoot/who-we-are/our-fleet