Nothing to do with brand awareness. Look at Blackmores IF. They have all the branding they need on the backing of the Blackmores brand and their vitamins popularity. They've pump millions into it, but it just didn't work.
Just like Bunnings just doesn't work in the UK or why Masters didn't work in Australia. Build it and they will come ethos. Naaah
WHA doesn't work in Australia. It's a too much of "me too" brand. A "look at me I've got a kangaroo on the tin now I have credibility" naaah aussie consumers are much more sophisticated than that.
WHA Price at posting:
$1.22 Sentiment: Sell Disclosure: Not Held
