The school strategy is looking like it could be a winner. I’m not at all convinced by the telco strategy. Probably because I’ve seen it amount to nothing with other companies and products so many times. Will Vodafone India really be pushing this hard? Or will it be another product in a long list of products.
Easy to keep announcing non exclusive partnerships with Telcos. They want more products on their platform. Doesn’t necessarily mean any sales will come of it. When did you last buy a SaaS product from Telstra?
I think they should be doubling down on the school strategy and replicating this in more markets.
I trust my school to tell me what to buy for my kids.
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