Really think this was a missed opportunity by the company to communicate how significant the Woolworths relationship is.
Anyone who has seen the Woolworths ads (or read my previous post) knows that not only are Woolies now a reseller, they are also BUNDLING the product with every family phone deal contract sold. EVERY one, not just the Family zone phone itself.
Now while it hasn't been said so explicitly by Woolworths they are no doubt paying a cut from every month plan bill to FZO (for 12 months). This is even more obvious given they are now a reseller as well, ie the bundling is not provided for free by FZO.
Why the company hasn't used this announcement to communicate this bundling deal, which is DIFFERENT to how it worked before the promotion started, I have no idea.
Maybe Woolworths pressured them not to, I have no idea...but seems strange given its advertised!
Child online safety is becoming more front of mind for parents every day (Thankfully!) and with Woolworths effectively offerring an excellent service like FZO for free on phone plans for 12 months I personally can see many parents jumping at the offer.
OFC this is just my view, it could end up amounting to nothing. We shall see.
Cdchi1
FZO Price at posting:
20.0¢ Sentiment: Buy Disclosure: Held
