no - at AGM Bert commented that sales of Yowies for Halloween was not a target, because Yowie price-point was too high. For Halloween people only wanted cheap chocs /treats to give away. don't want to give away expensive chocs.
He said Easter big, and Xmas.
Anyone else recall?
Yowie packaging for Canada is totally different to US, and anywhere else. For a start, its in both English and French.
Yowie is high volume, and quite high margin. So any "pip" reduction in cost is still welcomed imho.
I am sure you know that it will take a while for the introduction of Yowies into the Canadian mkt to be released.
Yowie IS promoting its product, it IS creating a following. The books etc looked great, and must feed off each other.
They won't "be lost on shelves" because the biggest retailer in the world places them in high growth placements.
Getting into Target and other retailers, particularly convenience and grocery, will reduce the dependence of sales to Walmart.
The market is waking up.
YOW Price at posting:
20.0¢ Sentiment: None Disclosure: Held
(20min delay)
