re: Ann: Ethics approval obtained in South Ko...
Austn launch was small scale and never really been marketed very well. If you look at what has been done in UK from what I have seem looks much more slick where you can buy Ovplex online.
http://www.ovplex.co.uk/
In comparison, Healthscopes marketing of Oveplex seems pretty avg and hidden. You log into the Australia Ovplex website and just lists Healthscope as supplier but when you go to Healthscopes online order form don't list Oveplex.
Much better awareness campaigns around risks of Overian Cancer as well also in UK. UK figures are ones I will be looking at but yes early days.