Great to see another sales update with positive progress in both of our key markets.
One question I was considering was the size of US customers once they move from trials to enterprise agreements compared to the Australian companies that are already on board.
As I understand the pricing model, the number of users and the amount of data being stored will impact the pricing.
Australia has two enterprise customers currently:
1. $10k per month, moving to $20k per month and
2. $7.5k per month initially.
While a small sample size, let's average the high and low out and say the average Aus customer might initally be worth $14k a month.
If you look at the Nearmap expansion, they have the following ARPS:
Aus = $7,473
US = USD$13,603 = AUD$19,108
Or roughly 155 - 160% higher in the US.
While it might not translate to the US for all customers, given the larger scale businesses, if Pointerra secure US customers on a ARPS of 150% higher, an average US enterprise customer might be worth $35k per month to the business? Or roughly $400k per year in revenue.
Maybe that is a bit high, but the number of users and scale of data should be much larger than an Aus business in most instances.
Happy for other suggestions, but that was the best I could come up with.
