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Ann: EML to Launch New Cash Load System with Ladbrokes, page-23

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  1. 851 Posts.
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    While its unfortunate we didn't get William Hill in Europe, this had nothing to do with EML, and more to do with timing (WH wanted to launch earlier, and EML not ready until late September). It has been previously said that Europe is much more competitive and that they wont win every deal, but they are confident of 1 or 2 deals. I'm tipping Bet365 and Ladbrokes for Europe - these two alone will be game changers (Ladbrokes in particular and their recent merging with Coral).

    I also wouldn't discount us getting William Hill in Australia either. The vendor for WH in UK only operates in Europe - EML are the only ones with the technology in Australia. Once Centrebet, Sportingbet and Tom Waterhouse all come together under the one banner (early 2016) EML will hopefully pick this up.

    Even without Europe, with what they have in place in Australia, EML is still cheap. The Australian business is still ticking well, and still has more with bet365, crown bet revenue to come. Spring carnival around the corner, as is AFL / NRL finals, and Christmas period approaching should be good and should see some big revenue. Quality retailers to be announced as partners for EachWay.

    We havenet even spoken about salary packaging, consumer lending or Ingogo. Plenty left in this without WH.
 
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