On ALSO:
Looks like they have:
500 providers - https://www.also.com/ec/cms5/en_6000/6000/customers/providers/ ,and
100,000 Corporate resellers, SMB resellers etc - https://www.also.com/ec/cms5/en_6000/6000/customers/buyers/
Then what sort of multiple to add for each reseller having how many of their own customers (businesses) then how many employees at each of those businesses (for backing up etc).
Suffice to say it's likely a lot!
Separately on your ARPU point, my thinking is each user is one email address being backed up or one Office 365 user, SharePoint user, OneDrive user etc. But it will be blended with websites they've backed up so it's opaque but I understand they don't want to segment them and provide pricing to competitors.
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