What I like about the business is that it is sticky. Once an...

What I like about the business is that it is sticky. Once an end-customer SME signs up for backup, it is painless to continue. Switching on the other hand, requires a real decision and ensuing action.

Also, I would imagine it is very sticky with resellers, as some integration is required with their systems it seems, in order for them to seamlessly resell the service to their own SME customers. This means it's hard to dislodge another service provider, and B2B contracts can take some time to land, but once you're in, you're in for a long time.

The growth in end-user nos suggests that the reseller driven growth strategy the co is pursuing is bearing fruit. I'm somewhat surprised that the price is languishing like it is, but this may be because of insufficient awareness about the company. Agree with some other commenters here that the PR/IR of the company needs more impact.