AU8 does not focus on retail customers in Australia. They...

AU8 does not focus on retail customers in Australia. They concentrate on Chinese tourists and Chinese retail market.
So, their shopping period is different from Ozzie one (in Dec). Chinese New Year is coming (Feb 2019). Shopping spree is now till then. They will also have 15 days holidays for new year and many will be travelling overseas for holiday/shopping and to get away from the cold.
They have not finished shopping yet!