YOW 0.00% 2.5¢ yowie group ltd

Dutchy - I assume you are replying to Dangs post? I agree with...

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  1. 6,942 Posts.
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    Dutchy - I assume you are replying to Dangs post?
    I agree with your view re Aust rollout.
    I think YOW was smart in the way they re-introduced Yowie to Aust mkt.
    YOW used an existing distributor, they contributed a small amount $ to mktg, they did not need to establish their own dist network and customers. They got paid Upfront by the distributor. The distributor took possession at the US wharf. Sure, not 100% perfect, but pretty good, and growing mkt really well.
    YOW used the exisiting manufacturing process, and I think, they used same chocolate? so only needed to change packaging. Economies of scale.
    I think they are doing the same thing in Canada.
    And they will do same in UK
    cheers
 
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